Increased competition and dollar-conscious buyers make many retailers assume that discounting is the way to ring up holiday cheer. But cutting prices, especially early in the season, only cannibalizes year-round sales as customers wait to buy. Discounting also eats into holiday profits.
Instead, during the holidays try to turn customer service into your competitive asset. Customer service has become so poor that people are actually surprised when they find good service. That's an opportunity for smaller retailers.
Simon Sinek, a strategic marketing consultant based in New York, suggests retailers market a shopping experience. "Instead of having people approach holiday shopping with dread because of the long lines and lots of dough, turn it in a fun experience," he says. Remind your customer why its better to shop online... no long lines, no traffic, better customer service, and don’t be afraid to hype your eBook products (and eBook readers like the Amazon Kindle).
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment